The ATTRACkTIVE project is a part of the program Shift2rail. It intends to guide, support, inform, and even entertain users throughout their entire itinerary, adapting to unforeseeable interruptions, disruptions, and events in order to propose alternative routes, including in the first and last miles. A real door-to-door travel solution including all means of transportation which will develop along with traveller’s journey; aiming to transform the travel itself into an “ATTRACkTIVE” part of the journey. This project materialises this vision and delivers seamless personalized travel support encompassing both public and private transportation portions of a journey.